New York, US-United States
Posted 4 weeks ago
| Description Strategic Marketing Leadership: – Develop and Lead Marketing Strategies: Formulate and implement comprehensive marketing strategies that align with company goals. This includes leading brand positioning, audience targeting, and retail growth plans. – Budget Management: Oversee the marketing budget, ensuring cost-effective execution of campaigns while maximizing ROI. – Campaign Oversight: Lead the end-to-end execution of marketing campaigns, including strategy development, creative execution, and performance analysis. Team Leadership and Collaboration: – Team Management: Manage and mentor a team of marketing associates and coordinators, providing direction, training, and performance feedback. – Cross-functional Collaboration: Work closely with product development, sales, and creative teams to ensure cohesive brand messaging and successful campaign launches. CRM Membership Strategy and Management: – CRM Strategy Development: Lead the design and implementation of a comprehensive CRM strategy to enhance customer loyalty, retention, and engagement. – Membership Program Management: Oversee the development and management of the company’s membership program, ensuring it aligns with business goals and customer needs. – Cross-Channel Integration: Ensure seamless integration of CRM with other marketing channels, including email, social media, and in-store promotions. This will help deliver a cohesive and personalized customer experience across all touchpoints. – CRM Tools and Systems: Manage CRM platforms and work with IT and data teams to optimize system performance. Regularly evaluate CRM tools to ensure they meet the company’s evolving needs. – Performance Tracking and Reporting: Monitor and analyze key CRM metrics such as customer lifetime value (CLV), retention rate, and program engagement. Provide regular reports and insights to senior leadership to support decision-making. Retail Marketing and In-store Activation: – In-Store Event Strategy: Lead the planning and execution of large-scale in-store customer events and brand activations, collaborating with retail teams and external partners to drive foot traffic and sales. – Creative Direction: Oversee the creative production process, ensuring high-quality and brand-consistent marketing materials across all channels. – Digital and Offline Synergy: Ensure integration of digital and offline marketing efforts, maximizing impact through cohesive campaigns across social media, email, and physical retail locations. Brand Partnership Management: – Partnership Development: Lead high-level negotiations and collaboration with key retail partners and external brands. Create long-term partnership strategies that enhance brand visibility and drive sales. – Contract and Vendor Management: Oversee contract development and manage relationships with external vendors and partners to ensure smooth execution of partnership agreements. – Data and Performance Analysis: Analyze partnership performance data and provide actionable insights to optimize future campaigns. Market Research and Competitive Analysis: – Industry Trend Analysis: Conduct in-depth research on market trends, competitor activities, and consumer behavior. Use insights to inform strategic decisions and improve the company’s competitive edge. – Performance Reporting: Regularly report on key marketing metrics, analyzing the success of campaigns and providing insights for continuous improvement. Minimum Qualifications – Bachelor’s Degree or above in Marketing, Business, or a related field. – 7-10 years of experience in marketing, with at least 5 years in retail world or a senior or managerial role. – Proven leadership skills, with experience in managing teams and collaborating across departments. – Strong analytical skills, with a data-driven approach to decision-making. – Exceptional communication and presentation skills, able to influence stakeholders at all levels. – Experience with budget management and performance optimization. – Proficiency in marketing tools such as Google Analytics, CRM systems, and creative software (e.g., Canva, Adobe). – Authorized to work in the U.S. |
Job Features
| Job Category | General Marketing |
| Seniority | Staff IC / Senior Staff IC / Architect |
| Base Salary | $120,000 - $160,000 |
| Recruiter | osman.ho@ocbridge.ai |
