Senior Product Manager, Shop Ads 3264

San Jose, US-United States
Posted 4 weeks ago
About The Company

This company pioneers short-form video creation and social engagement, boasting a vast, engaged user base. Its platform empowers users with creative tools, filters, and effects. With a diverse content ecosystem, it’s a hub of creativity and expression. The proprietary algorithm ensures personalized content feeds, enhancing user engagement and satisfaction. This company wields significant influence on digital media, making it an invaluable partner for innovative collaborations and marketing endeavors.


Responsibilities

– Drive revenue growth and ensure advertiser satisfaction for web ads and travel and entertainment clients on TikTok by developing highly scalable machine learning products.
– Collaborate with cross-functional teams to design and implement end-to-end solutions, from product conception to launch and ongoing optimization.
– Analyze business challenges, identify client pain points, and prioritize product features that enhance advertiser activation, retention, and ARPA (average revenue per advertiser).
– Lead the development of ad solutions that prioritize product-matching strategies for delivering superior returns on ad spend (ROAS) to clients.
– Ensure compliance with user privacy regulations and promote responsible use of advertising signals.
– Partner closely with Targeting, Attribution, Optimization, Insights, and other teams to leverage signals and enhance advertising performance products.


Minimum Qualifications

– Bachelor’s degree in Computer Science, EE, Mathematics, or Statistics.
– 5+ years of product management experience within ad tech, with additional relevant technical experience.
– Strong understanding of travel or entertainment industries.
– Expertise in the ads ecosystem, preferably in delivery systems, with experience in taking products through the software development lifecycle.
– Strong leadership experience within a fast-growing company, with a track record of defining vision, strategy, and roadmap for advertising products.
– Ability to work effectively with highly technical teams and drive impact in a diverse global environment.
– Excellent communication, organizational, and analytical skills, with a proven ability to work cross-functionally in a collaborative setting.


Preferred Qualifications

– MBA or other advanced degree.
– Experience and interest in working in a fast-paced or startup environment.
– Strong understanding of web advertiser needs.

Job Features

Job CategoryProduct Management
SeniorityStaff IC / Senior Staff IC / Architect
Base Salary$165,000 - $410,000
Recruiternicole.wong@ocbridge.ai

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